The satisfaction of your customers plays a significant role in ensuring that people buy from you or use your services again and again. For this, it is not only important that the products are good, but the customer service must also be right. Then customers build trust in your company and will remain loyal to you in the long term.
Table of contents:
- Stand out from the competition with great customer service
- More sales thanks to satisfied customers
- Marketing can’t do without customer service
- New customers or existing customers?
Stand out from the competition with great customer service
Most of the time, there is not only one company offering a certain product or selling a service. That’s why it’s important to stand out from the competition. This works through targeted advertising, a wide selection, and, of course, good quality and great service. But in order for customers to remember you in the long term and keep coming back, you need to offer more.
A very good customer service, for example with an additional customer service blog, can be an important part of the concept. If your future or current customers see that you have a reliable contact person, this provides more trust. Why would those same customers then go to the competition or even look for alternative products?
More sales thanks to satisfied customers
The more satisfied customers are, even with problems, complaints, and queries, the more likely they are to buy something. Those who were very satisfied with the return, the return, or a repair are more likely to buy even expensive things. This increases sales and, with a little luck and skill, even profits. Of course, it takes money and effort to establish good customer service over the long term. However, if you succeed in doing so, the investment will pay off.
Today, you can consider customers as a kind of capital. Once you have made a customer or an entire group of customers happy – for example, through good customer service – you can count on their loyalty. This not only ensures increased sales in the short term, but you also profit from your efforts in the long term. If you cut back on customer service, the worst-case scenario is that you will regret it at some point. If the customers have already left and are buying from the competition, sales will drop. It takes a lot of effort to make up for this. If your reputation for customer service is poorer, it will also be difficult to convince the customers you have already lost of the opposite.
Marketing cannot do without customer service
Of course, companies don’t just benefit from direct marketing or SEO, for example by advertising on social media, in print, or elsewhere. Word-of-mouth propaganda or direct referrals are also important. These no longer just happen locally, for example between colleagues, friends, or neighbors. It is anything but unlikely that satisfied customers will rate your products or the entire company positively on the web. This in turn is seen by other customers, who are then more likely to trust you and enjoy coming to you.
This type of marketing is difficult to measure. Still, it pays to offer customer service that immediately addresses the concerns of customers who have a problem with your products or a simple question. If people get the feeling that the business owner has a sympathetic ear for them, they’ll be more likely to buy or book.
New customers or rather existing customers?
Acquiring new customers usually involves a lot more effort than retaining old ones. But these customers don’t stay customers all by themselves; they want appealing service. If existing customers can reach customer service easily and get help quickly as well as easily, they are much more likely to remain customers. You can save money as well as time by taking care of those people who you have already managed to convince. Of course, attracting new customers is still important. But for both cases, customer service is the be-all and end-all.