TABLE OF CONTENTS:
- What are the advantages of a Facebook Shop for businesses?
- How to set up a Facebook Shop correctly and successfully?
- How to properly tag products of a Facebook Shop?
- Conclusion
Set up Facebook Shop correctly and earn more money on the Internet with it. Facebook is constantly working on new features to make the network even more interesting for businesses with them. A significant innovation in the current year 2021 is the so-called Facebook Shop, with which own products can be advertised on the own Facebook fan page. The new function can be integrated into the Facebook profile and is then available in addition to the familiar tools such as info, photos, videos, and events.
A Facebook Shop also offers a simple way to highlight one’s own products in pictures and posts. The design can be defined by the fan page operator himself. The different tabs can thus be changed at will, which has an influence on the order and significance of the individual tabs. Companies or other commercial providers should therefore plan the presentation of the tabs carefully, with the significance of the Facebook Shop as a marketing tool serving as the decisive criterion.
What are the advantages of a Facebook Shop for companies?
A Facebook Shop can be understood as a digital product catalog with which companies can present their products, including detailed product information, in the world’s largest network. The products are presented to the public, but a purchase of the products does not take place via Facebook, but on an external website. The term “store” is therefore not really accurate, or to put it bluntly, misleading. However, companies with a large number of fans can benefit massively from the redirection to their own website and generate new potential customers.
The Facebook Shop is also limited to tangible products. Digital products, services or comparable offers can therefore not be integrated into the store. A store on Facebook thus serves to redirect customers to the company’s own website, where they ideally then make a purchase of the product presented on the network. Users can also send messages about specific products to the operator of the Facebook page and thus also of the store. These can be questions, for example. Another positive side effect of the Facebook store is the ability to record and evaluate calls and messages about products.
How is a Facebook Shop set up correctly and successfully?
Setting up a Facebook Shop is quickly done. The corresponding function is located on the profile page of the company or fan page. There, the “Shop Tab” must be selected on the left-hand side. If the tab is not displayed, this can be corrected in the “Settings” and there under “Edit page”. The “Add Tab” function is used for this purpose. If this is selected, a selection window appears with different tab options. For the store, the “Shop” option of the same name is required, which can be displayed with “Add Tab”.
If the “Shop” tab is displayed, this can be selected. Afterward, the “Terms of use and guidelines for merchants” must be agreed to. Clicking on “Next” successfully completes this step. Now the type of Facebook Shop can be selected. The choices are “Purchase notification” and “Purchase completion on another website”. The first option gives potential buyers the possibility to send messages or questions about certain products to the provider. The “Completion of purchase on another website” option is used to redirect to an external website or online store. This step is also completed by clicking “Next”. Afterward, only the appropriate currency has to be selected and the store on Facebook is ready for use and can be enriched with products.
If the “Shop” tab is displayed, this can be selected. Afterward, the “Terms of Use and Guidelines for Merchants” must be agreed to. Clicking on “Next” successfully completes this step. Now the type of Facebook Shop can be selected. The choices are “Purchase notification” and “Purchase completion on another website”. The first option gives potential buyers the possibility to send messages or questions about certain products to the provider. The “Completion of purchase on another website” option is used to redirect to an external website or online store. This step is also completed by clicking “Next”. Afterward, only the appropriate currency has to be selected and the store on Facebook is ready for use and can be enriched with products.
How are products of a Facebook store marked correctly?
A Facebook Shop can become a successful marketing tool if used correctly. The operator can mark products from the store in future posts and promote them in this way. If a product from the store is mentioned in a post or shown in a picture, a direct link to the store can be established. Interested customers can therefore obtain detailed information about the product and, if necessary, switch to the external website and make a purchase there. For online stores, in particular, a store on the world’s largest online network can therefore become an indispensable marketing tool. Operators should note that all products added to a Facebook store can also be subsequently marked in photos.
Clicks on marked products can be recorded and evaluated. The corresponding function is located under “Post options”. Here, “Shop” and then “Products” must first be selected. Valuable information on the information gathering and purchasing behavior of customers is then displayed. When clicking on “Execute purchase confirmation on website”, fans are directed to their own website and the stored link of the product and, in the best case, buy the product.
Conclusion
With the right tool, integration can be made even more convenient. Appropriate tools enable sellers to set up their own small webshop for selling on Facebook with just a few clicks.
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