6 Factors Concerning Image Optimization that Businesses Must Master



Being the owner of a company, there are several aspects that you need to think about so that you can have a successful business ahead.

This blog will especially interest people having a blog or an eCommerce website/shopping portal. Even if you are a student or just looking for some information concerning web design and images, this will help you tremendously.

Optimizing an image is all about its indexing by the search engines and making sure they look nice. There are several factors that you need to understand.

The following are the top six factors that you can’t ignore, so your website looks authentic and has no issue in terms of using images and their optimization.

  1. High-Definition Pictures

Confused? High-definition pictures will take time to load and will make your website slow. It all depends on the type of cloud computing which you’re using. So, how is it related to optimization? Let me explain.

High-definition images are what make the difference as low-quality images are not exciting enough to look at. You can get free images from the web which are of high quality and incorporate it on your website.

But what are your chances that your target audience will like them as you are using images that they may have seen before? More on this aspect later.

  1. The Apt File Type: PNG or JPEG?

This debate is as old as the formats are. Some of you might be aware of it, but if you aren’t, there is no need to worry. Focus on the formats and how you can use them to your advantage.

There is a simple way to understand this as most images are in the JPEG format, while the graphics and logos are usually in PNG format.

This is done to avoid the loading time of images as JPEG can be saved for mere Kilobytes, while PNG can be of many Megabytes. Several dozens of images on your product page in a PNG format can considerably increase the download time.

Using PNGs can be advantageous to you if you are looking for an image that is crisp and won’t lose any quality if you zoom in. In JPEG, this isn’t possible, so you have to use high-quality and large images to make up for this shortcoming. Converting from PNG to JPEG is possible, but JPEG to PNG won’t work as the quality will deteriorate very much.


Image source: https://kinsta.com/blog/optimize-images-for-web/

  1. Balancing the Resolution and File Size for a Deft Experience for Visitors

This is the next logical solution so that a perfect balance between resolution and file size can be managed. Finding the right balance is important so that you are on top of your game and offer a seamless experience to your visitors.

Image Size: The perfect image size for a featured image can be 500 x 700 pixels as the images on the web are measured in pixels.

File Size: I hope by now you have an idea about the file size that will work for you. The large file size is a complete no-no, but as mentioned above, the PNG format for graphics and logos is always recommended.

Resolution: The density of the images is measured in dots per inch (dpi) 72 dpi is what most monitors will show, so using anything above it is an overkill. Save for web option must be used when using graphic designing software and tools as it is used for web-friendly and low resolution.

  1. Optimizing the Images: Getting into the Nitty-Gritty of it

Businesses need to know all the information about the exact file size and resolution always to start off well. Important because you have to deal with this every time you are updating your website.

Why you need to know these stats that can help you get the best-designed website that is perfect in every aspect.

  • Full-screen background images, or even the images even large, must not be over 1 MB in size.
  • All other graphics, icons, etc. should be less than 300 KB.
  • A full-screen background image’s width must be 2000 pixels.
  • Save files as web-friendly solutions.
  1. Style and Size of the Images

Using random images for your website can make things interesting for the visitor, but the style and size of the images must be uniform. This is important because Images of different sizes and styles will not gel well on a website. Such images on the home page will present a haywire image of the website.

This can be a great way to make your visitors believe that you are a professional venture and always offer a website having crisp images that are of the same size and style.

Consistency is the key when you are trying to come up with web design. Never underestimate your visitors, or I think that they are not bothered with the style and size images.

Customers nowadays are very cautious about what they see on the websites and only decide after thoroughly browsing through a website. Consistency is also vital for lining up your columns, texts, and other in formations.

  1. Naming of the File 

You may be wondering what’s in a name, but it can be critical in specific scenarios. Think about your product page and how you are going to name files.

Starting with photo1 or image1, you can complete a page in this way, but what about others. If the customer wants to download your pictures, they will have a tough time in saving pictures on a device from different products or pages. Every time they will have to change the name from picture 1, and that can be frustrating if they look to save dozens of pictures.

The naming of the file must be according to the product or its specifications. For example, you name a file large-shirt-check-red.jpg to specifically name a large checked red shirt, so when a visitor tries to save it, he won’t confuse it with the same color shirt in medium or small size. And definitely don’t have to rename it as that file is named small-shirt-lined-red.jpg.

This factor is also important when we talk about the SEO aspect, as Google will also understand well what your file is all about. You can always consult a website design company to take care of all the aspects mentioned here.

Over to you

If you think that you can add something valuable to this blog or want to ask a question that is bothering you, please speak up. For any feedback too, please use the comments section below.






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